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How The Right Color Packaging Can Change Perception

by Jim Stalker March 09, 2021

How The Right Color Packaging Can Change Perception

When it comes to shipping and receiving products, perception is a big part of the whole experience.

Depending on the industry you are in, the color of your packaging could be sending signals you never even intended.  Here are a few differences in what your packaging could be saying.

There are a lot of factors that indeed come into play when it comes to colors and packaging.  Did you know that white packaging such as a white corrugated mailer or white corrugated boxes have a much more hygienic look and look more “fresh.”  The medical, food, and health industries often prefer this look to the natural brown color on regular corrugated boxes, and you can see why.

A natural brown corrugated box or bag gives a mix of industrial and all-natural.  Depending on the product you are sending, the prospective client's perception may be better off with a natural brown box. 

These are just a few things to think about when you are shopping for your next order of packaging supplies.

Jim Stalker
Jim Stalker


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